RETAIL
FOOTFALL INTEGRATION.
Measuring Marketing Effectiveness
Is your marketing
working?
At a relatively low up front and ongoing cost, we can procure, install and integrate advanced footfall technology into your stores. With this technology, we can answer more questions and open up more opportunities than ever before.
Retailers must prove initiatives
increase customer traffic
Retailers frequently undertake new marketing initiatives to help improve business. Some of the key measures that leading retailers use to measure performance include: sales per square metre, sales per employee, conversion rate, GMROI, etc.
Why measure conversion
rate and foot traffic
The conversion rate is the proportion of store visits to the number of shoppers who made a purchase. To calculate it, use the formula: number of sales / total number of visitors.
What measure your conversion rate
Turn lookers into
buyers
Your conversion rate tells you how good you are at turning lookers into buyers. Driving store visits is great, but traffic alone won’t add much to your bottom line if your visitors don’t convert.
Build rapport
Increasing your conversion rate starts with your employees.
Build rapport with customers.
Become “likable experts” who can provide
product information and insights.
Measure your efforts
Foot traffic helps you evaluate your
marketing and advertising efforts.
For example, if you recently launched a
promotion to drive people to the store,
then looking at your foot traffic can tell
you whether or not your campaign was
successful.
Increase curb appeal
(an remove the first line of the blurb)
Increasing curb appeal.
Leveraging digital tools such as click and
collect, online business listings,
Google’s Local Ads, etc.
Holding events and offering professional
services.
Driving traffic from existing customers via
loyalty initiatives, EDM etc
We have access to advanced
footfall/conversion analytics
Via 4Cn, we can procure, install and
integrate advanced footfall technology in
your stores. Well-known global brands
have implemented the same technology
and it has a proven track record.
TESTED AND
PROVEN
4Cn installed a test unit in a local high-street pharmacy. The following data, plus much more, shows the insights that are available through the system.
Total Vistiors
1,333
Turn in Rate
21,32%
Visit Duration
12.00m
Returning Rate (%)
43.86%
Outside Traffic
4,918
Customer benefits are tangible &
actionable
Through analysis of traffic, including outside traffic, retailers can decide whether increasing or decreasing opening hours, changing campaigns or training staff will improve trading performance.
Campaign Management
Sales Conversion
Opening Hours
Upfront investment
& Ongoing support
Upfront &
Annual Maintenance
$1,851
installation$257
p.a.Lease Plan
$75
permonth
Fully Capitalised
$2,600
Only 1 licence per store is needed for Analytic Manager. Only one accuracy
audit per store is required. Each other fee is a per-unit fee.
Introducing
SafeOccupancy™
The long term benefits include the ability to share live
occupancy status with customers via your website. This
enables customers to choose when to visit to minimise
waiting time,will increase trust in your business and
improve their shopping experience.
preventative measures in place to:
- Protect employees
- Reassure visitors
- Comply with government guidelines - social distance and
occupancy restrictions. - Provide an automated,cost effective alternative to manual
counting or other unappealing visual cues.
How does it work?
Install People Counterat entrances and exits
Quick and EasyInstallation
